If you have not seen the Youtube Video of Phil Davison’s impassioned plea for Stark County Treasurer then now is your chance. This has become a bit of an internet sensation lately.
When ever you are giving feedback on someone’s speech a good format to follow is to tell them first what you liked and then give them a “next time you might want to…” This is a great way to balance out positive and constructive criticism.
So here are a few tips that you can learn from Phil Davison Speech.
Passion – Probably one of the reasons this video has gone viral. Passion is attention getting. In fact when I used to teach college students how to speak in public, I wanted them to be passionate. It always wins over elequence. Whenever you speak, be passionate. Phil is definitely passionate. Passion can also add credibility to your message. Passion says you believe strongly in your message and invites others to believe to.
Passion is great but you have to also temper it to fit the situation. You can’t be passionate every second unless your speech is only one-minute long. And if you are going to be passionate you can’t be looking at your notes all of the time. It takes credibility away from your message.
So there you have it. One good point and one Next Time from Phil Davison’s Speech.
Last month we covered the first of the four questions which was ‘Why.’ Today we move on to the second question you must answer when giving a speech and that is ‘What.’
Basically this is where you give some of the background and bigger picture type stuff. It is more theory than it is practical. That comes later. By giving some background theoretical type information you get the attention of one entire personality group. For this group knowing how something works is important for them to trust you or to buy in to your message.
So lets say I wanted to teach someone about the danger of lead-based paint. I might start my speech telling them why they need to listen (see last post) and then I might segue into an explanation on what exactly lead does when you ingest it into your lungs.
Or lets say I’m teaching someone about increasing their metabolism to help them lose weight. The initial ‘Why’ might be “Today I’m going to show you 5 foods that will increase your metabolism which will lead to easier and more effective weight loss. ” Then I might segue into a brief explanation about a person’s metabolism and how it works. Using an analogy I might compare it to a furnace, or a camp fire, or anything that is going to help them understand ‘What” process is going on here. Notice that I am not giving them any of the 5 foods yet, but I am speaking to that segment of the population that wants to know some of the theory and process.
We have now covered two of the basic learning styles and next post we move on to to question 3.
Question Three – How
Answering “How” is especially important for those people who really want the practical steps outlined for them. This type of learning style does not care as much about why or what, they just want the action steps to take. This is the learning style that doesn’t bother to read the introduction or forward to books or even the first few chapters. They want to jump ahead to the solutions. Of course having practical steps to take in any speech is a good idea but a certain segment of the population needs to hear this if you are going to keep their attention.
So lets take the example we used above about metabolism and weight loss. We have already answered “Why” and then “What”. So next we can segue into a series of steps on how someone might speed up their metabolism. It might be the top 5 foods to eat, or the the 7 things you can do today to speed up your metabolism. This practical list of steps will really meet the needs of this learning style.
The last question we want to answer is “What if”. For example, “If I start eating the five foods you are telling me to eat, what should I look for, or how will I know if it is working.” In this step we are telling people what to look for “if” they have done the steps above. This helps people create their own feedback system which is important for any sense of achievement to take place.
So there you have it. Four questions you want to answer in most speeches you give, no matter how long they are. So next time you have to give a speech or convince your employees of something at your next meeting consider structuring your presentation to answer the four questions.