When I first started speaking I read a lot of books on how to present better. One principle that kept appearing in book after book was a breakdown of what made up effective communication. It was said that only 7% was actually the words and content of the message while a whopping 93% were other things (55% body language, and 38% was voice (pitch, rate, tone).
These figures come from some research that Albert Mehrabian undertook in 1971 studying face-to-face communication. Whether he meant to or not, people took his findings and applied them to speeches and presentations and it soon became an accepted but untested truth, kind of like the ‘earth is flat’ theory back in the Middle Ages.
This research influenced many, including myself, to focus on perfecting our gestures, inflection and tone. While these are undoubtedly important, they do not constitute 93% of effective communication, especially when speaking to an audience. Not even close.
After 1,000 presentations and studying this craft for 24 years I have learned that the most important part of communicating is not found in body language and voice but rather in how you structure the message.
Our brains our wired in ways that make us receptive to some message styles over others. Body language and voice quality are better thought of as icing on the cake; it’s nice to have but won’t ruin the dessert if it’s absent.
This is good news because it opens the door for many people, who thought they could never speak in public, to become effective communicators. You just need to learn how to structure your message.
This is why on Wednesday I am going to show you how to do this. In fact, I am going to share some of my secrets that I have never told to anyone except to some of my close friends on how to create a powerful presentation that sticks, even if you think you are a lousy communicator.
If you want to learn more about how to structure a presentation so that your words get through, then join me on my Speech Mastery webinar on Wednesday.
If you can’t make the webinar, sign up anyways and I will send you the replay once we’re done.
P.S. I have a great group rate. If you are interested in registering more than 5 people, just send me an email and I will send you the coupon code.